NEW UPSTREAM SERIES EXCEEDS SALES EXPECTATIONS.

Toronto, ON, March 29, 2006: Market response to UV Pure Technologies Inc.’s new Upstream™ series has exceeded the company’s projections during the first six weeks of its pre-launch.

This series of six water purification units, with flow capacities ranging from 10 to 30 gpm, are built with the same core technology found in their Hallett™ systems. In addition to some evolutionary design features, all Upstreams ship with a remote monitor that can be placed up to 1000 feet from the unit. As in the Hallett series, all Upstream units are self-cleaning, with easy bulb changes and on-board smart technology. All Upstreams are laboratory validated to 40 mJ/cms, measured at end of lamp life, meaning they perform to the same standards as the Hallett series of NSF/ANSI 55 Class A certified systems. Upstreams are priced competitively for the non-regulated markets making it the most technologically advanced product in this segment of the water purification market.

The company’s order book quickly outstripped its initial estimates. UV Pure has increased production to meet demand from its existing customer base as well as the significant demand from new customers and markets.

Mike Garthwaite of Wellmaster Pumps said, "These Upstreams are designed to handle the same wide range of water characteristics as the Halletts can. That’s what sold me on them - because it’s a real advantage in terms of flexibility in a range of installation sites."

UV Pure Technologies 1-888-407-9997